The depth of a product mix refers to the variants of each product in the product line for example, in the example below, curry, pastes, biryanis, conserves, etc shows the depth of the foods product line. Product mix & product line product mix and product line are two words used in connection with the range and variety of the products of a company length depth . Coca-cola's product width includes energy drinks, juices/ juice drinks, soft drinks, tea and coffee, and water their product depth for a few products: coca-cola: diet, cherry, vanilla, zero, black cherry vanilla, cherry zero, vanilla zero, coke with lime, and with lemon.
Product mix decisions – width, length, depth and consistency written by maximilian claessens 1st june 2015 after having taken a look at the product line decisions , product mix decisions need to be discussed. Presentation of product mix depth,length,width and consistency 1 product - mix by hassan ali mcom 2 product mix products of a company are called product mix product line close related products are. Marketing 2500 final exam a specific version of a product within a product line depth or length: the number of items in a product line (pepsico's lines are deep). Explain width, length and depth of a product mix product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of .
The table containing each product line and its length, depth and the product mix is given company pepsi beverages product line pepsi - pepsi regular - pepsi max . Product mix, product line and product items product mix length: product mix width or breadth:. Product length- the total number of items the company carries within its product lines product depth- assortment of size, color and models offered in each item of a product line product consistency- it refers to the relationship of various product line either in their end use, production requirement, distribution channel or other way. Product mix is a total of all variations of products present within a company these variations are known as product lines this article discusses the product line depth, product line width product line length, product line consistency as well as explaines the complete product mix in detail and gives a break up of the hierarchy.
The average length of line is determined by dividing the total length by the width (ie the number of lines), which signifies the average number of products in a product line in this case, the average length is 11/3 ie 367. This is known as product line depth the three elements together – number of the firm’s product lines, the length of each product line, and the depth of each product offering – they collectively add up to the firm’s overall product mix (or product assortment). Width of the product mix is measured by the number and variety of product lines offered by a firm it shows the degree of diversification of a firm’s activities the depth of product mix is determined by the number of items in a product line. Product mix width refers to the number of different product lines the company carries product length refers to the total number of products carried in a company's product lines consistency refers to how closely related the various product lines are in end use product depth refers to the number of .
Pepsico added depth to its product line more then width of product mix because company’s product mix width is narrow and product line depth is good (like- pepsi product is more then other product) product mix width:- product mix has four important dimensions: width, length, depth, and consistency. The product mix is the blend of concepts about product ie width, length, depth, and consistency all four concepts must be addressed in product strategy a longer product line with similar products may cause competition within the product line and eventually leads to decrease in revenue and a shorter product line may limit the customers . A company's product mix has four important dimensions: width, length, depth, and consistency t an example of service variability is that within a given marriott hotel, one registration-desk employee may be cheerful and efficient, whereas another may be unpleasant and slow.